Month: June 2010

Great bit of advertising by Yahoo


When I went to log in to Yahoo! Mail earlier today, I ran across a great bit of advertising. Typically this area is just white or contains some sort of Yahoo information, but instead it was taken up by a giant Chevy ad.
Here’s why I think it’s great:
  1. It didn’t prevent me from going about what I was there to do. I didn’t have to click on anything. It wasn’t a popup.
  2. It’s using space that people are already going to be looking at.
  3. It didn’t annoy me — there weren’t any blinking lights, autoplay music or video, or anything else.
 Other posts on the new Yahoo advertising: 

#FollowFriday – Erin Korogodsky – @erinkoro #FF

Of the 750+ people I follow on Twitter, there are less than 10 that I knew in person before beginning this great adventure. Erin is one of those people. I first met Erin when I was working for Essex Property Trust and she was working for For Rent magazine. What started out as a working relationship has developed into a friendship.
Why you should follow Erin (@erinkoro):
  1. If you live in the Bay Area, or you're planning on visiting San Francisco, Erin is generally in the know about events happening in the social media space and her Foursquare checkins are great to follow if you're looking for somewhere to grab a drink or hang out.
  2. She works for Scout Labs by Lithium and is on top of the latest in what's happening with listening tools, social CRM and social media in general (especially Twitter).
  3. She writes awesome blog posts, like the one she wrote today – "Is your Twitter Pitch the New Elevator Pitch?"
  4. She's just an all around cool gal.
So, go check out @erinkoro and follow her.
Also, check out my previous posts about why I think you should be following John Haydon and DJ Waldow.

#FollowFriday – DJ Waldow @djwaldow #FF


DJ WaldowI’ve never liked the idea of the #FF tweets filled with a list of names, so following someone else’s lead I’m going to do some posts that give more detail about why you should follow someone instead. 

I was first introduced to DJ Waldow a few months ago by Mack Collier. I had mentioned to Mack that I was exploring the idea of moving to Salt Lake City, UT and Mack knew that DJ did community management for Blue Sky Factory from Salt Lake. A few days after the introduction, DJ was a guest on #blogchat and was awesome. A short time after that, I was able to meet DJ in person at the New Marketing Labs New Marketing Experience event. DJ is one of those people where what you see online is also what you get in person – he’s energetic, loyal to his family, and passionate about email marketing. 
Why you should follow DJ Waldow
  1. If you’re interested in email marketing and how to do it in an ethical and smart way that will get your organization results. While DJ is the community manager for Blue Sky Factory, he’s an advocate for the entire field of email marketing. 
  2. If you’re interested in the intersection between email marketing and social media, DJ is always sharing great ideas from Blue Sky Factory, MarketingProfs and others. 
  3. He loves the word “Dude“. [watch the video] 
I owe a personal thank you to DJ for introducing me to some great folks before a recent trip to Salt Lake. Go follow him. You won’t regret it. 
(Photo credit: Joanna Taylor Photography