When I went to log in to Yahoo! Mail earlier today, I ran across a great bit of advertising. Typically this area is just white or contains some sort of Yahoo information, but instead it was taken up by a giant Chevy ad.
Here’s why I think it’s great:
- It didn’t prevent me from going about what I was there to do. I didn’t have to click on anything. It wasn’t a popup.
- It’s using space that people are already going to be looking at.
- It didn’t annoy me — there weren’t any blinking lights, autoplay music or video, or anything else.
Other posts on the new Yahoo advertising: