Location, Location, Location

The Butter PaddleOn Friday night, I attended the grand opening of the new Butter Paddle store in Los Gatos. The store is run by an amazing group of volunteers and any profits are donated to EMQ FamiliesFirst and children in crisis in Santa Clara County. (Full disclosure: I used to work for EMQ

FamiliesFirst, and I’ve done marketing work in the past for the Butter Paddle as part of my job.)

The Butter Paddle recently decided to move from the Saratoga Village downtown area to Los Gatos. Why was this important? Saratoga Village used to be a thriving place with lots of food traffic. However, the economy and other factors have taken it’s toll on the area. There are several closed businesses around the old loc

ation and just not enough foot traffic to draw people in, and parking is not the greatest for people wanting to come visit the area.

What I kept talking to many of the volunteers about was how great the new location for the store is going to be for them. It’s less than a block away from the

Los Gatos Apple store, a couple of doors down from Opa! and right at a busy crosswalk. There’s also a couple of really big parking lots within easy walking distance. The other benefit to being in Los Gatos, is The Butter Paddle is just a couple blocks away from The Happy Dragon — a thrift store also run by volunteers and also supporting EMQ FamiliesFirst. Here’s hoping there can be some synergy between the two stores.

If you’re looking for some great Christmas gifts *and* want to support a good cause, definitely check out The Butter Paddle. They do free gift wrapping (and its amazing) and the volunteers are awesome.

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